ABC | NFL Draft Branding Package

I was proud to be a part of creating the branding package for the ABC NFL Draft. With the disruption caused by the pandemic, the Draft was one of the only sporting events that a feverish audience had to enjoy for a while. Finding the right tonality is always a significant part of the task, that year, especially so. I created several looks, ultimately scoring with a branding package that won the game.
Role: Designer, Concept Creation
Additional credits: Design and Animation-Roberto Brambila, James Webber