ABC | The 90th Academy Awards

ABC and the Academy approached us at The New Blank to develop a sophisticated new look in celebration of 90 years of the Academy Awards. Oscar dropped by for a photo shoot filled with plenty of glitz and glam! We crafted a cohesive branding and promo package spanning print, digital, and broadcast. A key focus of this project was highlighting the statue’s stunning sculptural form, moving beyond the caricatured versions featured in previous branding. To achieve this, we conducted extensive shoots of the statue, creating timeless elements that the Academy continued to use for years. We’d like to thank the Academy…
Role: Creative Director, Designer, Animator
Additional credits: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Bobby Hougham, Marcus Kulik, Sevrin Daniels