ABC | Network Rebrand

ABC tapped The New Blank to design and develop their network branding, bringing it inline with the direction the network has been moving over the last several years. We created a look we called “Echo” which was inspired by the idea that we are seeing on screen the lives of the people we see around us rather than a singular, idealized vision. ABC programming reflects America herself. The tagline “Americas Network” is central to this theme. Graphically, a large part of “Echo” is the idea of ABC turning the camera onto the audience, so the viewer is seeing themselves reflected in the lens. The rings and circular typography which form our graphic armature is inspired by focus rings and lens information found when standing in front of a camera, while the ABC logo is acting as the glass itself.
Role: Creative Director, Designer, Animator
Additional credits: ECDs-Bobby Hougham, Sevrin Daniels, Design-Vince Diga, Animation-Marcus Kulick, Andy Musser, Sam Rohr